"You Belong Here" Postcard 

 

Within my role as Web & Marketing Writer at Buena Vista University, I often developed promotional copy for the university’s marketing materials to generate awareness and trigger interest in prospective students. This is an example of a postcard that was sent to students who had applied to BVU and were accepted into the university.  The goal of the postcard was to encourage these students to visit BVU and reaffirm that it was the right choice for them to attend.