Discover Student Loans (DSL) Briefing and Presentation

 

This project was part of my Media Relations class and involved building and presenting a media relations briefing book on behalf of DSL.

 

As part of the assignment, my team and I developed a campaign entitled “Discover Scholars” that featured stories highlighting high achieving students that obtained loans through DSL. Our goal was to increase awareness of the company’s services to college-bound/current college students between the ages of 17 and 23.

 

The briefing book included a pitch list and influencer dossiers with key message points, personalized pitch e-mails for influencers, recommendations related to the implementation of the campaign focus and relevant evaluation metrics. The report was presented to representatives of DSL who provided valuable feedback.