Gogo 2Ku/Virgin Atlantic Coverage Report

 

As a Corporate Affairs Intern at Weber Shandwick, I often compile full coverage reports for clients to assess media placements, impressions and tone.

 

This is an example of a report I helped compile on behalf of Gogo, a leading global aero communications service provider. The report includes coverage about mention of the company’s announcement of its partnership with Virgin Atlantic to offer in-flight connectivity services on Virgin Atlantic's existing fleet of aircraft. The report revealed that the announcement yielded over 43,000,000 media impressions.