Domino's Pizza Ad Campaign 

 

As part of my Introduction to Advertising course, we formed “agency” teams and developed a one-year advertising campaign for Domino’s Pizza. The key elements of our targeted campaign included the creation of “Domino’s Dinner Dilemma Contest.” This contest involved asking consumers to share photos of dinners gone wrong through Domino’s mobile app or contest-specific microsite to enter for a chance to win a dilemma-free vacation and re-create their dinner dilemma with one of Domino’s executive chefs. The objectives of our comprehensive campaign were to increase customer usage of Domino’s mobile app, drive consumers online for pizza purchases and establish Domino’s as a top pizza delivery choice.